We have set up a plan to benefit not only the farmers, but roasters and coffee shop owners as well by providing them the best competitive market prices since there is no middle man but us. But we don’t want to stop there, we want to recognize our coworkers hard work, and the coworkers hard work of the farmers we will work with.
First, we are already working at our own farm with better practices, creating a model to have ready for others to replicate once we are able to include more farmers into our supply chain.
Second, we will help them, not only guiding them on the process to improve their coffee quality, but also their finances.
Third, we are committed to work with small farmers only, not wealthy farmers that are the usual that get those “direct trade” labels. So, the benefit is going to be real.